Day 2 - 21 April 2021

10:00AM

(BST)

Presentation: Headless Tech for Creating Custom Shopping Experiences

Research shows that 86% of businesses say their customer acquisition costs have increased in the last 24 months. Utilising new technologies and approaches are critical to engaging new, and retaining existing customers.  

In this session we discuss: 

○ Strategies for blending content with commerce to benefit both customer experience and back end e-commerce functionality. 

Converting customers through engaging content to a frictionless digital journey. 

○ Discussing the importance of a personalised experience. 

○ Partnerships and interoperability discussed. 

10:30AM

(BST)

Gilles Holl

Chief Digital & E-commerce Officer (CDO)

The Cookware Company

Associated Talks:

10:30AM - Day 2

View Panel: Customer Loyalty – How to Improve Retention With Personalisation & Digital Experiences

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Viktor Könyves

Chief Technology Officer

Havas Media Hungary

Associated Talks:

10:30AM - Day 2

View Panel: Customer Loyalty – How to Improve Retention With Personalisation & Digital Experiences

View Full Info

Panel: Customer Loyalty – How to Improve Retention With Personalisation & Digital Experiences

This panel discussion will explore:

○ Artificial Intelligence – The key to knowing your customersUsing AI to understand and anticipate the behaviours of customers in order to serve better, more personal, more relevant experiences that lead to increased loyalty over time. 

○ Gaining a 360 view of your customer – Understanding the purchase and consumer journey to help inform investment and service development decisions. 

○ Analytics and Digital Transformation – What metrics can you use for measuring that engagement, and what should be outputs/outcomes be?  

○ Discussing the importance of consistencyreliability and ease of use for customer retention. 

. Gilles Holl, Chief Digital & E-commerce Officer (CDO) , The Cookware Company
. Viktor Könyves, Chief Technology Officer, Havas Media Hungary

11:15AM

(BST)

Cristina Ortega Duran

Chief Digital Health Officer R&D

AstraZeneca

Associated Talks:

11:15AM - Day 2

View Presentation: Digital Transformation within Pharma

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Presentation: Digital Transformation within Pharma

. Cristina Ortega Duran, Chief Digital Health Officer R&D, AstraZeneca

11:45AM

(BST)

Presentation: Embracing digital transformation for a unified view of the customer 

  • Examining the explosion of the Customer Data Platform (CDP) and the benefits and opportunities presented through having one unified view of the customer.  
  • Discussing the digitally connected and informed consumer – Assessing their evolved expectations, what is needed to better serve them? 
  • Customer engagement and understanding – ensuring you capture all customer touchpoints across digital platforms to anticipate behaviours, personalize interactions and improve customer stickiness. 

12:15PM

(BST)

Deba Sahoo

SVP and Head of Product for Customer Journeys

Fidelity

Associated Talks:

12:15PM - Day 2

View Presentation: Customer Journey focused Digital Transformation

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Presentation: Customer Journey focused Digital Transformation

  • How can organizations be more effective in their digital transformation aspirations by focusing their initiatives on customer journeys? 
  • Real-world & practical perspectives discussed 
. Deba Sahoo, SVP and Head of Product for Customer Journeys, Fidelity

12:45PM

(BST)

Simon Body

Chief Technology Officer

Parliamentary Digital Service

Associated Talks:

12:45PM - Day 2

View Presentation: Technology of the Future and Ubiquitous Connectivity

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Presentation: Technology of the Future and Ubiquitous Connectivity

○ What new opportunities does 5G connectivity and WiFi6 provide for consumer engagement and experience? 

○ How will this impact consumer expectations when it comes to experience and how can these best be served? 

○ With the ‘always connected’ consumer, what new opportunities are presented through new platforms and devices? 

○ Discussing the importance of having a unified consumer journey across all devices. 

. Simon Body, Chief Technology Officer , Parliamentary Digital Service

01:15PM

(BST)

Paul Prior

Head of Digital

Three.

Associated Talks:

01:15PM - Day 2

View Presentation: Phygital – Closing the Gap between Physical and Digital

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Presentation: Phygital – Closing the Gap between Physical and Digital

  • The timeline of consumer decision making.  
  • Physical is a phycology challenge. 
  • Learning to identify the influencer in a sale 
  • The application of emotional analytics. 
. Paul Prior, Head of Digital, Three.

01:45PM

(BST)

End of Day 2

 

 

Click below to view the virtual agendas for Day 1 &  3 of Digital Transformation Week.

Day 1, 20th April 2021 – Digital Transformation Leadership

Day 3, 22nd April 2021 –Digital Transformation Enablers