• Start Time:
    10:30AM
  • End Time:
    11:15AM
  • Day:
    Day 2

Talk:

This panel discussion will explore:

○ Artificial Intelligence – The key to knowing your customersUsing AI to understand and anticipate the behaviours of customers in order to serve better, more personal, more relevant experiences that lead to increased loyalty over time. 

○ Gaining a 360 view of your customer – Understanding the purchase and consumer journey to help inform investment and service development decisions. 

○ Analytics and Digital Transformation – What metrics can you use for measuring that engagement, and what should be outputs/outcomes be?  

○ Discussing the importance of consistencyreliability and ease of use for customer retention. 

Associated Speakers:

Gilles Holl

Chief Digital & E-commerce Officer (CDO)

The Cookware Company

Associated Talks:

10:30AM - Day 2

View Panel: Customer Loyalty – How to Improve Retention With Personalisation & Digital Experiences

View Full Info

Viktor Könyves

Chief Technology Officer

Havas Media Hungary

Associated Talks:

10:30AM - Day 2

View Panel: Customer Loyalty – How to Improve Retention With Personalisation & Digital Experiences

View Full Info