This panel discussion will explore:
○ Artificial Intelligence – The key to knowing your customers. Using AI to understand and anticipate the behaviours of customers in order to serve better, more personal, more relevant experiences that lead to increased loyalty over time.
○ Gaining a 360 view of your customer – Understanding the purchase and consumer journey to help inform investment and service development decisions.
○ Analytics and Digital Transformation – What metrics can you use for measuring that engagement, and what should be outputs/outcomes be?
○ Discussing the importance of consistency, reliability and ease of use for customer retention.