Samantha Paxson is Chief Experience Officer for CO-OP Financial Services (www.coop.org), architect of the company’s go-to-market brand and customer experience strategy, delivered through message, product, value chain and systems. An accomplished speaker and thought leader, Paxson founded CO-OP THINK, an innovation content platform empowering the evolution of mission-driven financial services.
Over her 20 year career, Paxson’s focus has been on the intersection of technology, purpose and experience to evolve the organization and meet the needs of the market. Paxson is a proponent of intraprenuership: innovating on the space between functional areas, by brokering tight relationships and strategies between a network of teams – transforming the organization for ongoing algorithmic improvement across the ecosystem. Dedicated to the growth of the CO-OP brand, she’s helped boost and secure a 15 point NPS (Net Promoter Score) hike, transforming her function to be a digital content and experience powerhouse, and creating the largest industry following in owned and earned channels.
Paxson is a graduate of the University of Southern California with a degree in Journalism and Social Sciences. She is also an advisor to the OpenIDEO Challenge on “Financial Empowerment,” a USCCU Board Member, CUNA Marketing Awareness Board Member, NCUF Board Member, CUCollaborate Board Member and CMNH Board Member.